All Aboard the First-Ever Bluey Roller Coaster: What We Know
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Alton Towers has officially revealed plans for a world-first Bluey-themed junior roller coaster set to open in spring 2026 within CBeebies Land—home to some of the park’s most family-centric attractions .
This exciting reveal marks a major expansion of the Bluey experience at the park, complementing existing offerings such as the Heeler family meet-and-greet and live Bluey stage shows . It also builds on the popularity of the Bluey-themed hotel rooms, launched during CBeebies Land’s tenth anniversary in May 2024 .
More Than Just a Ride: Why Bluey Matters
This isn’t merely about adding a new coaster—it’s about anchoring a beloved character in immersive storytelling. Bluey, the Australian preschool icon, has become a global phenomenon, particularly among CBeebies audiences, making her the perfect addition to the park’s family-friendly offerings . According to BBC Studios’ Natasha Spence, “Loveable and inexhaustible Bluey has captured the hearts of children and adults alike… we are excited that our much-loved brand is getting its first-ever roller coaster at Alton Towers Resort” .
Sabrina de Carvalho, Senior VP of UK Attractions at Merlin Entertainments, echoed that sentiment, expressing excitement about delivering “the first Bluey coaster in the world.” She promises the ride will match Bluey’s boundless energy—though the exact ride design, name, and manufacturer remain under wraps .
What We Can Expect
Here’s what fans and families can look forward to:
- A junior-friendly coaster tailored for young children and ideal for families.
- A hot addition to CBeebies Land, currently home to 13 themed attractions, with this ride becoming the 14th .
- A new indoor station, with preliminary planning descriptions suggesting a convenient oval track layout .
- Seamless continuation of Alton Towers’ Bluey-themed offerings, from the hotel rooms to live shows—solidifying Bluey’s presence across experiences .
Social Buzz & Speculation
Enthusiasm is already bubbling among fans. On Reddit’s r/altontowers, excitement mixes with speculation—some envision a gentle family coaster akin to other CBeebies rides, perfect for the youngest thrill-seekers . It’s clear the ride has captured hearts even before any blueprints are released.
What This Means for Guests
Adding a permanent Bluey coaster delivers:
- Enhanced appeal to families with preschoolers, who now have a fresh reason to visit.
- Stronger brand synergy across park experiences—from the ride to overnight stays and live entertainment.
- A strategic move by Merlin to keep CBeebies Land fresh, fun, and focused on growth.
Final Thoughts: A Bluey-Packed Adventure Awaits
Alton Towers’ Bluey roller coaster is more than just a new attraction—it’s a family experience designed to capture childhood wonder. Scheduled for spring 2026, this coaster is a major milestone in combining beloved children’s media with immersive theme park storytelling.