Do I Need to Pre-Book Online if I Have a Promotional Voucher for Alton Towers?

Planning a family trip to Alton Towers Resort is exciting, but it can also raise questions about tickets — especially if you’ve got a promotional voucher from a cereal box, supermarket, or partner brand. One of the most common queries is: “Do I need to pre-book online if I have a voucher?”

The short answer: Yes, you do need to pre-book online to guarantee entry. Here’s everything you need to know to make the most of your voucher and ensure your visit goes smoothly.

Why You Need to Pre-Book 

Alton Towers operates a pre-booking system for all tickets, including those purchased with vouchers. This is because:

• Entry numbers are capped each day for safety and visitor experience.
• Popular dates (school holidays, Scarefest, and Christmas) often sell out in advance.
• Pre-booking ensures your voucher is valid for your chosen day.

How to Use a Promotional Voucher Online 

1. Check the voucher details – Read the terms and conditions to see if it applies to specific dates or ticket types.
2. Go to the Alton Towers website – Select the date of your visit.
3. Enter your voucher code – This will unlock your discounted or free ticket option.
4. Complete your booking – Pay any balance online and receive your e-tickets by email.

What Happens if You Don’t Pre-Book? 

Turning up on the day with just a voucher won’t guarantee entry. You may be turned away if the park is full, especially during peak times like:

• Summer holidays
• October Scarefest
• Christmas events and Santa’s Sleepovers

💡 Tip: Always book as early as possible to secure your preferred date.

Can I Still Get Extras with a Voucher?

Yes! Even with a promotional ticket you can:

• Add Fastrack passes to skip queues.
• Bundle in extras like The Alton Towers Dungeon.
• Book short breaks at resort hotels for a full experience.

Why Pre-Booking Online Is Better Anyway 

Even without a voucher, pre-booking online is the best way to buy tickets:

• It’s cheaper than paying on the gate.
• You’ll guarantee entry for your chosen date.
• You can add extras like dining plans, maze tickets (for Scarefest), or annual pass upgrades.

Merlin Annual Pass Tip

If you find yourself visiting more than once a year, consider upgrading to a Merlin Annual Pass. Not only does it give you unlimited entry to Alton Towers and 30+ UK attractions, but passholders also get discounts on food, drink, and short breaks — perfect for families who want more than a one-off voucher.

Final Thoughts: Always Pre-Book Your Visit

So, do you need to pre-book online if you have a promotional voucher for Alton Towers? Absolutely. Booking in advance is the only way to guarantee your entry, avoid disappointment, and make the most of your voucher.

Ready to go? Head online, secure your tickets, and start looking forward to an unforgettable day at Alton Towers Resort — rain or shine, voucher or not!