I Have a Cadbury “Who Will You Take?” Voucher — Do I Need to Pre-Book for Alton Towers?

Many families planning a trip to Alton Towers Resort use promotional offers to make their day out more affordable. One of the most popular is the Cadbury “Who Will You Take?” voucher, which gives discounted or 2-for-1 entry to the park.

But one of the most common questions is: “Do I still need to pre-book online if I have a Cadbury voucher?” The answer is yes — and here’s everything you need to know to use your voucher correctly and guarantee your entry.

Do You Need to Pre-Book With a Cadbury Voucher? 

Yes. Even if you have a Cadbury “Who Will You Take?” promotional voucher, you must pre-book online before visiting Alton Towers.

Why?

• Alton Towers tickets are limited per day to manage capacity and provide the best guest experience.
• The voucher does not guarantee entry unless you have confirmed your visit date online.
• During busy times like school holidays, Scarefest, and Christmas events, tickets often sell out in advance.

How to Use Your Cadbury Voucher Online 

1. Check the voucher’s terms and conditions – These usually include valid dates, blackout periods, and the number of people it covers (e.g. 2-for-1 entry).
2. Go to the Alton Towers website – Select the “Promotional Voucher” option under tickets.
3. Enter your unique code – This activates your voucher discount online.
4. Book your tickets for your chosen date – Pay any balance and secure your entry.
5. Bring both your voucher and your booking confirmation on the day of your visit.

What Happens if You Don’t Pre-Book? 

If you simply arrive with a Cadbury voucher but no online booking:

• You may be refused entry if the park has reached capacity.
• Gate prices are higher, and promotional vouchers are not guaranteed to be accepted at the entrance.
• You’ll risk wasting a day out if tickets are sold out.

Top Tips for Using Your Cadbury Voucher 

• Book as early as possible – especially for weekends and school holidays.
• Combine with extras like Fastrack passes, maze tickets (during Scarefest), or a Santa’s Sleepover at Christmas.
• Upgrade to a Merlin Annual Pass if you plan multiple visits — sometimes it works out cheaper than using vouchers for separate trips.

Why Pre-Booking Online Is Always Best 

Even without a voucher, booking online is the smartest option:

• Cheaper than the gate price.
• Guaranteed entry on your chosen date.
• Faster entry on the day, with e-tickets ready on your phone.

Final Thoughts: Don’t Waste Your Cadbury Voucher 

So, if you’re asking: “Do I need to pre-book if I have a Cadbury ‘Who Will You Take?’ voucher for Alton Towers?” The answer is a resounding yes. Booking online ensures you can use your voucher properly, avoid disappointment, and enjoy everything the resort has to offer.

Ready to go? Head to the Alton Towers website now, redeem your Cadbury voucher, and get set for an unforgettable family day out at the UK’s number one theme park.