Privacy Policy

Last updated: 9 September 2026

1. Who We Are

Unofficial Alton Towers is an independent fan website. We are not affiliated with Alton Towers Resort or Merlin Entertainments. This policy explains how we collect, use, and protect your data when you visit our Website.

2. Information We Collect

Email address — if you subscribe to our newsletter or create an account.
Profile information — display name, favourite ride, and bio if you choose to provide them.
Usage data — pages visited, browser type, and device information collected automatically.
Chat messages — if you use our live chat feature.

3. How We Use Your Information

To send newsletter emails you have opted into.
To provide and improve the Website.
To respond to enquiries via chat or email.

4. Affiliate Links & Third Parties

This Website contains affiliate links to Alton Towers (altontowers.com) and partner websites. All tickets and bookings are sold directly by Alton Towers — we act only as a third-party affiliate. When you click these links, those third-party sites may collect data under their own privacy policies.

5. Data Storage & Security

Your data is stored securely using industry-standard encryption. We retain your data only as long as necessary to provide our services.

6. Your Rights

You have the right to access, correct, or delete your personal data. To exercise these rights, contact us at unofficialaltontowers@gmail.com.

7. Cookies

We may use essential cookies to keep you logged in and functional cookies to remember preferences. We do not use third-party advertising cookies.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date.

9. Contact

For privacy-related enquiries, email unofficialaltontowers@gmail.com.