Using Cadbury Vouchers at Alton Towers: Do I Need to Pre-Book?

Got a Cadbury 'Who Will You Take?' voucher? Learn how to redeem it, why pre-booking is essential in 2025, and how to maximize your savings at Alton Towers.

It is that time of year again! The supermarkets are filled with those iconic purple Cadbury packs featuring the "Who Will You Take?" 2-for-1 promotion. It is arguably the best way to snag a bargain and enjoy the world-class coasters of the Towers without breaking the bank. However, with park capacities being managed more strictly than ever as we move into the 2025 season, the biggest question we get here at Unofficial Alton Towers is: "Can I just turn up at the gate with my voucher?"

How to Redeem Alton Towers 2-for-1 Vouchers Online

The short answer is no—the days of simply handing a chocolate wrapper to the staff at the ticket booths are largely behind us. To ensure your entry, you must use the unique code found inside your promotional Cadbury pack to reserve your space on the official website. When you plan your visit, you will find a dedicated page for promotional vouchers where you can input your code and pay for your one full-price ticket to get the second free.

If you find yourself visiting multiple times a year, or the faff of vouchers is too much, many of our readers find that getting a Merlin Annual Pass is a much more seamless way to access the park without hunting for chocolate wrappers!

The Best Alton Towers Rides to Hit First in 2025

Once you have sorted your entry, you need a game plan. With the return of the legendary Nemesis Reborn and the mind-bending psychological thrills of The Wicker Man, the queues can build up fast. We recommend heading straight to Forbidden Valley or Mutiny Bay as soon as the gates open. If you've managed to save money with a voucher, you might even consider using that extra cash to book your tickets alongside a Fastrack bundle to maximise your ride count.

Is an Alton Towers Season Pass Better Than Vouchers?

While the Cadbury 2-for-1 is a fantastic deal for a one-off day trip, it is worth doing some quick maths if you plan on visiting more than twice. Often, annual pass holders see a return on their investment in just three visits. Not only do you skip the stress of finding vouchers, but you also get discounts on food, drinks, and merch across the resort. Plus, you’ll be the first to know about new 2025 experiences and seasonal events like Scarefest and Fireworks.

Essential Tips for Visiting Alton Towers With Kids

If you are using your voucher to bring the little ones, remember that CBeebies Land remains the ultimate destination for younger guests. Attractions like the Octonauts Rollercoaster Adventure and the Peter Rabbit Hippity Hop are perfect for building up their bravery. Be sure to download the official Alton Towers app before you arrive to keep an eye on live queue times and show schedules, ensuring a magic day out for the whole family!