Can I Get Any Discounts or Special Deals on Alton Towers Tickets?

A trip to Alton Towers Resort is one of the UK’s most magical days out, but let’s be honest — ticket prices can add up quickly, especially for families. The good news? There are plenty of ways to save money on Alton Towers tickets if you know where to look. From early bird deals to promotional vouchers, annual passes, and short break packages, there are more options than ever to cut the cost without missing out on the fun.

Here’s your complete guide to all the discounts and special offers on Alton Towers tickets.

Book Online in Advance

The simplest and most reliable discount is to book your tickets online ahead of time. On-the-day gate prices are always higher, but booking through the official Alton Towers website can save you:

Up to £20 per ticket compared to gate prices.
The stress of sold-out dates (especially during Scarefest or school holidays).

💡 Tip: Booking early also means you can add on extras like Fastrack, maze tickets, or dining packages at a lower price.

Merlin Annual Pass Discounts

If you’re planning to visit more than once a year, a Merlin Annual Pass is one of the best-value ways to save money. Passholders get:

Free entry to Alton Towers all year long (except for select peak dates).
Discounts on food, drink, and merchandise inside the park.
Savings on short breaks in Alton Towers hotels.
Access to 30+ Merlin attractions across the UK, including LEGOLAND, Chessington, Thorpe Park, and SEA LIFE Centres.

For families who visit multiple Merlin attractions, this deal is unbeatable.

Tesco Clubcard Vouchers

Tesco Clubcard points can be converted into Alton Towers entry tickets, often giving you double or triple the value of your points. This is a hugely popular way for families to cut ticket costs.

Promotional Vouchers & 2-for-1 Deals

One of the longest-running discounts at Alton Towers comes from promotional vouchers found on partner brands. Some examples include:

Cadbury “Who Will You Take?” vouchers – offering 2-for-1 entry.
Promotional tickets from Kellogg’s cereals and Carex handwash.
Seasonal brand partnerships that pop up throughout the year.

💡 Important: Even with vouchers, you must pre-book online to guarantee entry. Turning up with just the voucher won’t be enough.

Short Break Packages

If you’re planning to stay overnight, Alton Towers short breaks often work out cheaper than buying tickets and hotels separately. Packages usually include:

1 or 2 days park entry.
Overnight stay in a themed hotel or lodge.
Extras like breakfast, waterpark entry, or golf.

During off-peak times, these packages can save families a significant amount of money.

Student Discounts

Alton Towers has occasionally offered deals through student discount platforms like Student Beans or UNiDAYS. If you’re a student, it’s worth checking closer to your visit.

Group Booking Discounts

If you’re visiting as part of a large group (7+ people), you can often unlock discounts by booking together. Schools, clubs, and corporate groups also have special pricing available.

Early Season & Off-Peak Deals

Visiting at quieter times of the year (spring weekdays, September, or pre-Christmas dates) often comes with lower ticket prices. If your schedule is flexible, you can save significantly compared to peak summer or October half term.

Fastrack Bundles

While not a direct discount on tickets, booking Fastrack in advance as a bundle (such as “Thrills” or “Adrenaline” packages) often saves you money compared to buying individual passes on the day. It also maximises your time in the park, which means more value for your entry ticket.

Newsletter & Seasonal Promotions

Signing up for the Alton Towers newsletter means you’ll be the first to know about:

Flash sales.
Limited-time discounts.
Seasonal offers like Scarefest or Christmas ticket bundles.

Is It Ever Worth Paying Full Price?

In most cases, no. With so many promotions, vouchers, and early booking discounts, you should never have to pay the full on-the-day gate price. Even booking a few days in advance online is enough to guarantee a saving.

Final Thoughts: How to Get the Best Deal

So, can you get discounts on Alton Towers tickets? Absolutely — from Cadbury vouchers to Merlin Annual Passes, there are countless ways to save money on your visit.

For families, the best approach is usually: