How we handle personal data
Unofficial Alton Towers is an independent visitor guide and online store, not the official Alton Towers Resort website. This page explains key UK data protection rights. For the full details of the information we collect, how it is used and shared, and the services involved, please read our Privacy Policy.
Your rights under UK GDPR
Depending on the circumstances, you may have the right to request access to your personal data, ask us to correct inaccurate information, request erasure, restrict or object to processing, and receive certain data in a portable format. You may also withdraw consent where consent is the lawful basis for processing. Some rights are subject to legal exceptions.
Marketing emails and SMS
Marketing messages should be sent only where an appropriate lawful basis applies. You can use the unsubscribe or opt-out instructions in marketing messages to stop future marketing. Email and SMS marketing preferences may be managed separately.
Cookies and external services
Our website uses Shopify and may involve analytics, marketing, affiliate and other third-party services. For information about personal data processing and any cookie choices offered on the website, consult our Privacy Policy and the cookie settings available on the site. When you follow a link to an external booking provider, its own privacy terms apply.
Contact and complaints
For a data protection request, contact Unofficialaltontowers@gmail.com. You also have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.
This page provides a general explanation of data protection rights and should be read alongside our full Privacy Policy.